The European Institute for Commercial Communications Education (edcom) invites you to submit papers for the sixth edition of

The Future of Commercial Communications Education in Europe



Bucks New University, Buckinghamshire, England 25 May 2012

TWO CALLS FOR PAPERS

We invite research papers on the significance of experiential communications.

Papers may examine:

 
•The (future) challenges of experiential marketing
•Experiential marketing versus traditional marketing strategies: complimentary or in competition?
•The impact of experiential marketing on advertising and campaigns –best practices
•Experiential marketing and the changing of the relationship between brands & consumers; ways of engaging consumers to interact with brands
•characteristics of the shift from consumer targeting to consumer involvement
•The roles of modern technology in experiential marketing

One call for papers addressed to

Member company staff, Research degree students, Post-Doc or Early Career Researchers,
and academic members of staff.

To view the call for papers, click here

Second call for papers addressed to

Bachelor & Master degrees students and recent graduates

To view the call for papers, click here

Key dates:



Deadline for submission of abstracts: 19 March 2012

Notification of abstract acceptance: 25 March 2012

Paper presentation: 25 May 2012

Deadline for submission of full paper: 29 June 2012