Creativebrief, an intermediary organisation connecting clients with the marketing and advertising services they need, has joined forces with the European Institute for Commercial Communications Education to offer Academic Members' students and graduates access to their resources. With an archive of over 1200 case studies and around 5100 advertising and marketing companies on their books this is an essential research tool for anyone considering a career in this sector.
Use this resource to:
Research case studies. Gain an understanding of what's in a brief and how that translates to the finished advertising. Please do just use this for research and/or inspiration. Good advertising case studies are well known in the sector so no plagiarism please.
Research the range of advertising and marketing organisations out there. Advertising is not all about the big firms. There are literally 1000's of organisations specialising in different areas e.g. digital, print, TV, multi-media, experiential marketing and many more. The type of firm that fits your needs, personality and interests could be a smaller niche provider or working in an area you haven't considered.
Network. You will be able to contact the Advertising/Marketing firms directly. Use this in a targeted way to network for an insight into the sector or to ask for work experience opportunities appropriate to your skills and career aspirations. However, think before you email. These are busy people. Don't ask for anything that you can research on the internet and don't send out blanket emails abusing the opportunity.
