Research
Survey on students�?T professional paths
This survey will look at the career evolution of former commercial communications students to help determine the value of European higher education in commercial communications and to facilitate, in the future, students professional insertion through greater familiarity with the reality and discipline of advertising.
The survey will follow students from the EFCCE academic partners as well as students with other educational routes and people with no academic qualifications and will assess the best academic background to join an agency as an account manager, a creative or a media planner.
Research project on creativity
Even though creativity plays a key role in advertising and constitutes an essential part in the advertising process, it is not adequately reflected in the field of advertising research.
The aim therefore is to undertake a research project with a multidisciplinary approach to include the different variables that have an impact on an agency�?Ts advertising creativity along with an objective which takes into account the interests of both the academic and professional worlds.
