EACA International Summer School 2013 took place in Lisbon
70 marketing and communications students and young professionals from 17 countries took part in the fourth EACA International Summer School at IADE Creative University in Lisbon, during the week of 8 July 2013. In addition to the daily courses, the participants worked in teams throughout the week to develop ideas against a live brief from Coca Cola to maximise their sponsorship of the 2014 Football World Cup in Brazil.
The participants from Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germancy, Germany, Greece, Italy, Netherlands, Portugal, Romania, Russia, Slovenia, Spain, Switzerland, Turkey and UK, were challenged and inspired daily by trainers who brought their own expertise into the hottest topics in the communications field, such as big data and the future of digital communications.
Participants were divided into two groups according to their level of experience: a Foundation group aimed at Bachelor students and an Advanced group for Masters students and young professionals with up to two years` work experience. Workshops covered topics such as "Understanding the client`s business", "Creative idea generation and judgment", "Effective digital communication & Navigating brands in the digital landscape", "Generating and judging great creative Ideas", "The Future of digital and mobile creativity" and "Become a more persuasive and confident presenter, all given by leading advertising practitioners, which enabled them how to learn how the different disciplines fit together to create a complete advertising campaign.
The next EACA International Summer School will take place between 7 and 11 July 2014.
