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Strategies of Drinking Beer from a Traditional Marketing to an Experiential Marketing – Bergenbier case study



Dr. Mădălina Moraru, Post-doctoral Researcher at the University of Bucharest within the strategic grant POSDRU/89/1.5/S/62259

The Experiential Marketing's Communicative Paradigm- Ways of Engaging Consumers to Interact (to be Involved) with Brands



Dr. Christo Kaftandjiev (Ph.D); Sofia University, Bulgaria



Students



 

Do FMCG Brands have a Genuine Role and Relevance on Mobile Devices?



Alicia Ray, Bucks New University, UK



Facebook Stores: an Idea Before its Time?

Maria Glöckner, NHTV University of Applied Sciences

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