The European Institute for Commercial Communications Education – edcom – has launched the CALL FOR PAPERS for its seventh Commercial Communications Education Conference which will take place at Fundação D. Pedro IV, Av. D. Carlos I in Lisbon on 17 May 2013.
Under the title “Consumers as Creators – Is the Tail Wagging the Dog?” this year’s edcom Conference invites both researchers and students to identify the role of consumers in shaping today’s brands.
Papers may examine:
The role of consumers in the co-creation of brands
The changing relationships between brands & consumers and the impact consumers have in shaping today’s brands
Ways of engaging consumers to interact with brands and the extent to which this interaction can or should be controlled by brands
Co-creation as innovation
We encourage papers that:
Present current research outcomes
Track trends or developments
Describe case studies or works in progress
Are speculative projections or challenge existing paradigms
Give a context to emerging practices of co-creation and user generated content
Examine the ability of heavy users and fans to live brands intensely and their impact on communications strategies
Look into the digital environment and its effects on the relations between consumers and brands and on co-creation
Successful applicants will be invited to present their work during the edcom Conference in Lisbon on 17 May 2013.
Paper submission:
The reviewers welcome papers that present research outcomes, track trends or developments, provide case studies or works-in-progress, offer speculative projections or challenge existing paradigms. All submissions will be blind peer reviewed, so authors should not be identified in text. The authors of the papers accepted for the conference will be invited to make a presentation, grouped with a number of other papers and presentations on similar topics.
Abstract specifications:
In the first instance please submit an abstract of between 100 and 500 words. It must include the proposed title of the paper, the full names, postal addresses, telephone numbers, Company/University and e-mail addresses of the authors.
Full paper specifications:
Following approval of abstracts, you will be able to present at conference and, after, submit a full 5000 words paper. This should include a one paragraph abstract, keywords and references.
Authors:
Member company staff, Research degree students, Post-Doc or Early Career Researchers, and academic members of staff.
Where to send abstracts and papers:
Abstracts and papers should be submitted as Word attachments, by e-mail, together with a brief biography and digital picture of the author(s), to Tamara Ramach, Director of European Affairs: [email protected].
Language of conference, abstracts and papers: English
Speakers benefits:
Waiving of the speaker’s conference fee which includes conference meals and coffee breaks, plus one night accommodation in the hotel nearest to the conference venue;
Publication of accepted papers on the European Institutefor Commercial Communications Education website and in the conference proceedings.
Key Dates Are:
19 March 2013 Deadline for submission of abstracts
25 March 2013 Notification of abstract acceptance
17 May 2013 Paper presentation in Lisbon, Portugal
29 June 2013 Deadline for submission of full paper
