This year’s challenge is to create a campaign that addresses the usage of Ad Blocking Technology. As free access to information and online content is supported by digital advertising revenues, the campaign should raise awareness that advertising plays a critical role in funding the provision of free, high quality online content and services.
Client
The European Media Alliance is an informal group that gathers some of Europe’s top media and industry associations. You can download the logo here.
Target audience
The target audience is in general European citizens who consumer free online content and services made possible by advertising.
Download the brief to know everything about the campaign you need to create.
Key dates
7 October 2015: launch of Ad Venture 2016
16 December 2015 at 12h00 CET (noon): deadline for online team registrations
16 March 2016 at 12h00 CET (noon): deadline for campaign submission
15 April 2016: announcement of Top 10 finalist teams
28 April 2016: announcement of Top 3 finalist teams
20 May 2016: Top 3 presentations at the edcom meeting and announcement of the winning team
Check out 2015 winners and client speaking of their experience:
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