Death by Facebook - can advertising survive social media?
13 MAY 2010, Plantijn Hogeschool. Meistraat 5, 2000 Antwerpen

CONFERENCE PROGRAMME

FRIDAY, MAY 13
 
09:00 Opening of the conference
Micky Denehy, President, European Institute for Commercial Communications Education
 
09:10 Keynote speech
Richard Stacy, Owner, Stacy consulting, UK
 
09:30 Panel discussion
Social media versus creativity
Where are the most valuable ideas going to come from in the future?

Chair: Mike Sheedy (University of Leeds, UK)

Speakers:

    • Agency representative: Marc Michils (CEO, Saatchi Belgium)
    • Digital expert: Richard Stacy (Owner, Stacy consulting, UK)
    • Academic: Yvonne Koert (Avans Hogeschool, Netherlands)
    • Creative: Kris Hoet (Head of digital planning, Duval Guillaume, Belgium)
 
10:45 Coffee break
 
11:10 Presentation of EFCCE student survey results (WARC)
 
11:45 Parallel session

Session 1 - How can students learn to manage social media for clients?
Chair: Julie Oostvgels (Account Executive, Publicis, Belgium)
Session 2 - How should social media be taught?
Chair: John Delacruz (Staffordshire University, UK)
Session 3 - How are agencies addressing the demand for commercial applications in social media?
Chair: Dietmar Dahmen (Owner, Creative Space, Austria)
 
12:45 Lunch
 
14:00 Parallel session results
 
14:30 Ad Venture finals
The three finalist teams will present their pan-European public awareness campaign about early detection of colorectal cancer
 
15:30 Coffee break
 
16:00 Abstract presentations on social media

    • Social media corporate communication strategy in Latvia (Olga Kazaka, PhD candidate University of Latvia)
    • Consumer Insights in the Use of Social Media by Belgian Young Adults (Claire Marechal, University College Ghent, Belgium)
    • Is there any sense in Social Media Marketing? (Richard Scullion & Cliff Van Wyk, Senior Lecturers: Bournemouth University, UK)
 
17:00 Announcement of Ad Venture winning team
 
17:15 Closing speech
Frank Baeyens, Head of department Communication Plantijnhogeschool Antwerpen