Speakers

John Delacruz graduated in Fine Art. He has experience as an Illustrator, a Printmaker and as a teacher of Art and Design at secondary school-level and of Design History at university-level. He established the Award for Advertising and Brand Management. Award Leader: BA (Hons) Advertising and Brand Management at Stafforshire University, Faculty of Arts, Media & Design.

Dan Hill is widely recognised for his work on award-winning campaigns and strong global experience across a wide range of brands including Nike, Coca Cola, EA Games, ESPN, Unilever, Heineken, Diageo and MTV. At AKQA, he is Planning Director across Global Nike work including Football and Digital Sport (developing new digital products and services). Dan was also instrumental in the most recent AKQA office launch in Paris earlier this year. His work has won global award recognition including a Grand Prix and two Golds at Cannes and D&AD Pencils. Previous to AKQA, Dan was Global Planning Director at Wieden + Kennedy Amsterdam and Senior Planner at Beattie McGuiness Bungay.

Professor Paul Springer is Head of Research and Special Projects for the Faculty of Design Media & Management at Buckinghamshire New University, UK. Springer's research addresses advertising and new approaches to mass communications. His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age (2nd edit. Kogan Page 2009) received commendations from, amongst others, the 'Orange Choice Review for Academic Libraries of the United States'. His current book, Pioneers of Digital (written with Microsoft’s Advertising Community Manager Mel Carson) will be launched at the Frankfurt Book Fair this year. Springer has written for Admap, Brand Strategy, Business Excellence (Moscow), China Advertising and commentated on new advertising in the UK for BBC Radio 5 Live.

Nick’s passion is creative strategy and non-traditional engagement ideas. He works across various blue chip clients including MasterCard, Xbox, Microsoft, Ecco, General Mills & H&∓M. He joined UM London from ZenithOptimedia, where as Strategic Partnership Director he delivered creative solutions for clients including British Airways, Zurich Insurance, O2 and Toyota. Before moving into media Nick gained a broad experience of building integrated campaigns at several creative agencies, including the Triangle Group and CHJM, where he cut his teeth helping deliver award-winning campaigns for Tango and Royal Mail.

Waqar is a Digital media and advertising specialist with over nine years of experience in the creation and management of worldwide consumer brands, digital platforms and entrepreneurial businesses. Waqar’s multichannel and multicultural communication expertise is the product of an extensive career spanning across Asia, Europe and Americas covering a range of disciplines including marketing, brand consultancy, e-retail, innovation, creative and planning. This unique skill set and experience helps Waqar create value for brands striving for success in the modern communications and media landscape.

At the University of Leeds Mike designed and now is a programme director of MA Advertising and Design. More recently he has gained approval for a new Masters programme in Digital, Mobile and Social Media beginning September 2013. Mike's expertise and knowledge is predominantly in the area of Branding and Brand Communications and as Creative Director at Ashleigh in Leeds he art directed brand identity projects predominantly in the Leisure Retail sector for a range of 'Blue Chip' clients including Scottish & Newcastle, The Spirit Group, Luminar Leisure and Six Continents PLC.

Graham is responsible for all of Strategic Fusion’s new client acquisition activity as well as providing consultancy support on a number of projects. His recent consultancy clients include UCL, University of Exeter Business School, University of Derby, B&ES, Balfour Beatty Construction Services UK and Anglo American Retro. Graham has over 20 years experience of planning, implementing and operating brand, marketing and communications programmes in the UK and Europe, mostly on the client-side.

Sue is MediaCom’s CSO. With the media landscape changing as it is, Sue is responsible for delivering a strategic edge, both in terms of communications planning for our clients and in terms of ensuring MediaCom UK is a step ahead. Sue has worked for MediaCom and its predecessor The Media Business since 1990 – one of a core team that has grown the business to be number one in the UK, the first £1bn agency ever, and Campaign’s Media Agency of the Decade. As CSO she drives the strategy for MediaCom in the UK and leads its change management execution. Convinced that we’re in the Age of Dialogue &‐ the 4th Age of Communications, with unprecedented challenges, she continues to ensure accountability, cut through and innovation in all work. Part of her responsibility is to ensure that MediaCom UK is at the leading edge of practical NPD and new ways of thinking.

Dominic Lyle is the Director-General of EACA, the European Association of Communications Agencies, which represents the interests of commercial communications agencies in Europe. He was appointed to EACA in May 2002, having previously spent 25 years in the communications business. Mr Lyle studied International Law at Lausanne University, Switzerland and worked as European Sales & Marketing Manager for a UK food manufacturer based in Frankfurt before moving to London to handle business-to-business PR campaigns for UK companies and industry associations. In 1994 he moved to Brussels to set up a PR company for Omnicom’s global PR Group Porter Novelli handling international clients such as Ericsson, BT Europe, WorldCom, HP, GE Plastics, The European Space Agency and Iomega. From 2000 – 2002, he was Chairman of Porter Novelli’s European technology practice, based in Paris.

Shaz sits on the advisory board of the EMF (the Experiential Marketing Forum), has been a guest lecturer for University Marketing and PR students (including a lecture at UCL), is Visiting Professor at the London Metropolitan University, and has helped develop the first MA Masters degree on Experiential Marketing in the UK. She has been a guest speaker on BBC radio (Wake up to Money, and BBC Radio 5 Live), and has been subject of trade and consumer press coverage (including The Daily Star).

Jon has been passionately involved in the communications industry for more than 20 years. For most of that time he has worked in a variety of senior management and client leadership roles within some of the biggest and most successful global communications agencies (Publicis/ZenithOptimedia, Aegis/Carat, IPG/Universal Mccann). In turn, he became a trusted partner with a plethora of the largest marketing and media owner brands in the world (eg. Toyota, BA, Disney, Philips, Puma, HTC, Google, Microsoft).

Mohammad Kazeroun is a PhD researcher at Bucks New University. He holds an MA degree (with distinction) from the University of Birmingham in Media, Culture and Society, and a BA degree in Sociology from the University of Tehran, Iran. His research interests include social, cultural, and economic implications of the New Media. His PhD project is about the use of Web 2.0 technologies in advertising and commercial communications, and its implications in changing the power relationship between businesses and customers.

Vic Davies began his career in major full service advertising and PR agencies working across variety of major UK and international brands, including PG Tips, British Gas, Mercedes, and the launches of Flora and First Direct. He specialised in media and market research, spending 13 years at what is now the WPP media agency, Mediacom, as a full board director where amongst other projects, he managed research for the launch of Marie Claire and Hello magazines. During that time he developed a strong interest in new technology, including warning the press industry of the threat of new digital technology (see Times Feb 17th 1988).

Maria Glöckner is a Bachelor student at the NHTV University of Applied Sciences in Breda, the Netherlands. Studying International Media and Entertainment Management she is currently fulfilling her graduation internship at the multichannel advertising agency Davies Meyer in Hamburg, Germany. She is writing her graduation thesis on the development of e-commerce with a focus on Facebook commerce. In 2010 she participated in the Ad Venture contest with a communication campaign for the city of Breda, in which her team ranked 4th. Later that year she took part in the CBBC Intensive Program at the Staffordshire University for a B2B campaign aimed at the North Staffordshire ceramics industry.

Alicia is about to graduate Buckinghamshire New University in Advertising Management & Digital Communications to begin a life long career in media. Currently working as an Account Executive at Mindshare UK, her particular interest lies within mobile advertising as a result of societal shifts. She is interested the ever evolving marketing communications landscape to aid in the development of mobile advertising spend and implementation as part of an integrated strategy. She says she has not founded anything yet, but is merely an undergraduate, executive, passionate about all things advertising with something interesting to say, from a Generation Y perspective.

Mădălina Moraru is a Senior Lecturer Professor Ph.D. of the Faculty of Journalism and Communication Studies and a postdoctoral researcher at the University of Bucharest, Romania. Her teaching area focuses on advertising, specifically classes of Management of Advertising Agency, Advertising Production and advertising Strategies. Between February 1st and May 1st, 2012 she was hosted by the Research Department of the Staffordshire University, Faculty of Art, Media and Design, UK, being involved in local research activities. Her main interest is the anthropological approach on advertising. She wrote lots of articles and a book on the relationship between myth and advertising, commercial formats and global influence on local market. Between 2010-2013, she develops a research project funded by the EU regarding globalization in advertising.

Christo Kaftandjiev is professor, Ph.D. and Doctor Habilis on marketing communications in Faculty of Journalism, Sofia University, Bulgaria and in Tomsk University, Russia. He specialized in UK (Westminster University); the Netherlands (CITO Institute) and Ireland (Dublin Institute of Technology). His courses are on general theory of advertising, intercultural aspects of marketing communications, design, merchandising communications, digital marketing communications, creativity and advertising, as well as communicative strategies of advertising. He lectures also specialized courses on marketing communications of different products. All of his courses are prepared in English on multimedia format. They are highly visualized with many of the best world print ads; outdoor ads; commercials; events; part of films etc.

Prof Derek Godfrey is Deputy Vice Chancellor and Deputy Chief Executive at Buckinghamshire New University, where he has particular responsibility for the Academic Quality, Finance, Human Resources, Strategic Marketing & Communications, and Student Experience Directorates. Derek joined the University in March 2007, having previously held a range of senior technical and commercial roles within Cable & Wireless, BT and GEC/Marconi. He was also Associate Dean for Research and External Affairs in the School of Engineering at Coventry University between 1995 and 1998.