| October 2009 | Brief presented to students |
| 12 October - 23 December 2009 | Registration of teams |
| 24 March 2010 | Deadline to submit campaigns online |
| 25 March - 21 April 2010 | Round 1: selection of 3 finalist teams |
| 7 May 2010 | Round 2 during EFCCE Annual Conference in Berlin |
20 June - 26 June 2010 |
Winning team in Cannes to attend Lions International Advertising Festival |
