Who can enter the competition?
EFCCE institutional academic members may enter up to 4 agency teams free of charge. An entry fee of €200/extra team will be charged.
The competition is open to non-members. Non-EFCCE Members may enter teams composed of currently enrolled students. The entry fee is €200/team.
Should the entry fees not be paid by 23rd December 2009 the case will be automatically disqualified.
Student teams are responsible for registering and uploading their case but must have the approval of their school/university.
Establishments which do not have the capabilities to produce any creative material are allowed to partner with graphic and art schools to develop their campaign as long as they mention it in their entry form.
Creating a student team
We recommend creating teams composed of 4 students (Account Director, Planner, Creative and Producer).
Only 4 students per team will attend the finals, go to the Cannes Lions and attend the Euro Effies Award Ceremony.
Team members can be changed until the campaign is uploaded online. Once the campaign is submitted online, team members’ names need to be clearly specified and can no longer be modified.
What are you expected to produce?
A case description supported by creative materials to be submitted in a PDF document of maximum 30 pages.
Click here to see an example of an entry.
The case description is limited to a word count of 1200 words split into:
- Campaign background & summary (300 words)
- Prioritized objectives (100 words)
- Proposed strategy & tactics (300 words)
- Creative Brief (200 words)
- Creative execution (100 words)
- Media recommendations, choice of channels (100 words)
- Suitable measures for assessing the proposed campaign’s success (100 words)
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For a more detailed description of what your case description should consist of click here |
Regarding your creative materials you are free to use online, TV, cinema, radio, print, outdoor... to bring your integrated campaign to life. The visual material should be indicative of your creative approach but does not need to be highly finished. In case of TV advertising a storyboard instead of a finished film is acceptable. What is important is to demonstrate to the judges how you have turned your strategy into a creative reality.
In order to include your creative materials in your PDF document you will need to:
- upload your supporting files to your library (see entry form)
- the system will create a link towards each of your files
- insert these links in your PDF
- upload your PDF document
- for images you can include low definition images in your PDF but must also upload the high definition versions in your library
Images: JPG/JPEG (RGB only, no JPG CYMK), GIF, PNG/ minimum width of 2500 pixels / 150 dpi
Videos: MPG, MOV, AVI, MP4, WMV
Audio materials: MP2, MP3, MP4, WAV
Flash: SWF
Each entry should be submitted in English
Entrants are required to complete & submit their entry by the closing date, 24 March 2010
We strongly advise you not to wait until the absolute deadline to submit your online entry to avoid any potential inconvenience due to high traffic.How will your campaign be judged?
See JUDGING PROCEDURE & CRITERIA
