The EFCCE Student Competition is judged in two rounds. The first round is conducted purely online and aims to select the 3 best campaigns overall. Judges are not allowed to review and provide a score for any entry from their own country. The judging will take place from 25th March until 21th April 2010. The three finalists will be invited to compete against each other and defend their campaign during the 2010 annual EFCCE Conference in Berlin.

The jury may also decide not to choose three finalists if it believes the level to be below the standard. All decisions made by the jury are final and cannot be subject to any appeal.

Each campaign will be reviewed by 6 judges and scored based on the following criteria with the following point distribution:

• Proposed strategy /10 points
• Key creative insight /10 points
• Creative execution /10 points