An account director

You oversee all the work being done! The account director is the hub in the wheel, someone who organises the agency team. You are the vital line of communication between the client and the agency’s specialist departments. You ensure all creative meets the client’s requirements, is done in time and sticks to the budget. You can juggle with marketing, advertising, organisational, communication and people management skills.

Key characteristics of an excellent account person are:

Commitment
Highly articulate
Numeracy
Team motivator
Charm & sense of fun

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A planner

You represent the consumer/citizen in the strategic/creative process. You harness research to inform briefs and create strategies for the client. You analyse perceptions, motivation needs and conduct trend-watching. You outline the brief’s essence, develop a strategy to take it forward and then come up with a communication plan and campaign strategy.

Key characteristics of an excellent account planner are:

Curiosity
Tenacity
Lateral thinking
Highly articulate
Numeracy

Want to know more about Account Planning, Media buying and Media planning? click here

A creative

You turn creative problems and strategies into ads. You are responsible for ideas, creating them and then selling them. You will develop the planner’s ideas, think up ads which will give the client you are working for a strong competitive advantage and put across the communication message in the best possible manner.

Profile:

Idea generator
Interest in arts and culture
Great imagination
Confident

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A producer

You help the team realise their vision. You oversee the progress of work from creative brief to production whether print, tv or web. The job demands both creative and administrative ability. You will raise budget estimates for the account manager, manage workloads and production schedules.

Profile:
Aware of latest industry trends
Enthusiastic and energetic
Great attention to detail
Patient

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