Your are expected to develop a comprehensive integrated campaign proposal and illustrate how this proposed effort will encourage European consumers to consider environmental performance as a key factor in car selection & purchase.

The proposed campaigns may either be European in scope or tailored to a specific geographic region, demographic segment or more narrowly defined audience.

The 2008-2009 case brief requires that each participating team conduct a situation analysis, determine priorities, identify target audiences, propose strategy, and develop comprehensive campaign recommendations including proposed rough creative executions. The team’s proposal should also illustrate how this effort will contribute towards the achievement of the client’s long-term goals.

See AD VENTURE RULES for more precise details on what the case description and creative materials should consist of.