Challenge

This year the challenge is to promote the town or city in which your university or college is located.

Cities are increasingly competing against each other and need to understand their brand essence, develop a clear identity and market themselves actively to a variety of audiences. This can range from cities competing to host international sports, music and drama events to trying to attract more government funding or more business, industry and tourism, or simply to make its inhabitants feel better about the city in which they live.

We want you to demonstrate a real understanding of the brand essence of your city and to communicate this to your audience in a compelling, effective and credible way.

This year EFCCE has partnered up with the Committee of the Regions & Eurocities to organise Ad venture.