An advertising campaign by four Belgian students, which promotes Antwerp as an Erasmus destination, has won the third Ad Venture student competition organised by EACA through its European Foundation for Commercial Communications Education.
The “Addition” team from the Plantijn Hogeschool Belgium, Sharon Kuijpers, Julie Oostvogels, Laura Van Avondt and Bart Vande Maele, beat over 70 other teams from 17 countries to win first place, answering a brief to create a campaign to promote their city.
The three highest-scoring teams from the initial online judging round were invited to present their campaigns to the second round jury and delegates during the EFCCE Annual Conference on the 7th of May at the design akademie in Berlin.
The second round jury chaired by Peter John Mahrenholz, Chief Executive Officer, Draftfcb Germany, comprised Jordi Botey, Professor, Ramón Lull University Barcelona; Barbara Hertwig, Managing Director, design akademie berlin; Frances Illingworth, Global Recruitment Director, WPP Group; Nicola Vatthauer, Communications Director, Eurocities; Lambrini Yalamboukidou, Deputy Director Communication, Press, Protocol, Committee of the Regions and Harald Zulauf, CEO, Media Consulta.
The “Antwerp Erasmus Family” campaign aims to convince more international students to choose Antwerp as their Erasmus destination and to position Antwerp in the top 10 best cities for international students. The jury praised the elaborate strategy the students proposed together with the viral video developed to boost their campaign.
In recognition of their achievement, the Belgian team will attend the student programme of the International Advertising Festival in Cannes in June and the Euro Effies Gala in Brussels in September.
