Laura Artal	Daniel Lozano	Pablo Martìn	Cristina Real

An original campaign which aims to reduce the gap between the conventional, formal and rational tone of communication based on the proposals, laws and institutional politics of the European Union and the current generation of dynamic, enterprising, expressive, spontaneous and non-conformist young people who go inter-railing and on Erasmus exchanges.

The message: “The Europe Experience” is based on the idea that the European Union cannot be explained, but is a sensation which must be felt!

The insight of the campaign is that the young generation need to “live Europe” instead of “living in Europe” in order to feel the European Experience.

Through using humour to encourage young people to become independent by travelling around Europe, the European Union can be communicated in a way adapted to the lifestyle expectations of young people.

Marieke Bakker	Martin Mardjana	Chris Volwerk

An engaging campaign based on hinting and teasing the target, composed of young Dutch people aged from 18 to 30, in order to provoke curiosity about the European Union, using print & multimedia (TV & Radio) to drive people to a website which will provide information.

With the slogan “Clear your View” the campaign sets out to show that the European Union helps citizens to open their own borders and seeks to clarify their views of the many new possibilities the European Union has to offer, such as strengthening the economy, promoting solidarity around Europe by working in partnership with national, regional and local governments, making it easy for Europe’s citizens to live and work throughout the Union, guaranteeing peace, freedom and security.

Linus Baumschlager	Philipp Comarella	Bastian Egger	Istvan Simon

A campaign based on a clear analysis of the situation in Austria - no visibility of the European Union, insufficient information with the wrong kind of language - and on a clear definition of the chosen target: the “EU-undecided”, mainly composed of people from 30 to 60 years old, 2/3 female, under-educated, working class, receptive to information and opinion shaping.

Through dialogue, the campaign seeks to simultaneously close the present knowledge-gaps and create a new understanding and increased trust.

The motto of the campaign is “Together”. It shows how small things in life needs to be done together and then brings the same idea to bigger enterprises such as the European Union.

The campaign sets out to explain to the target audience what they want to understand, rather than persuade them. The tone of the campaign is based on honest, simple, entertaining, interesting and comprehensible information.