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Brief Brief

Brief Jury Finalists Finalists Cannes Euro effies EC

Brief arrow Common Goals, Common Feelings: communicating the EU to citizens  

The challenge was to create an integrated campaign to:

  • Help the Commission get to the heart of what the EU can really offer its citizens
  • Help the Commission reconnect with EU citizens
  • The EU has been described as ‘a new kind of UFO’: help it become more terrestrial

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