EACA International Summer School 2012 took place in Amsterdam!
The EACA International Summer School ran its 3rd Summer School for students and young advertising professionals, July 9-13th, at the University of Amsterdam in the Netherlands.
The 74 students, from Austria, Belgium, Bulgaria, Czech Republic, Denmark, Germany, Greece, Italy, Netherlands, Portugal, Romania, Russia, Slovakia, Spain, Switzerland, Turkey and UK, were challenged and inspired by the courses and the trainers who brought their own passion and expertise into new areas such as disruptive advertising.
Students were divided into two groups according to their level of experience, a foundation group aimed at Bachelor students and an advanced group for Masters students and young professionals with one or two years’ work experience.
The students attended workshops such as “Understanding the Client’s Business”, “Consumer Insight, writing a great brief”, “Brand loyalty & emotional connections between brands and consumers”, “Creative idea generation and judgment”, “Learning to present yourself and your ideas brilliantly”, “Generating great creative Ideas”, “Disruptive advertising” given by leading advertising practitioners which enabled them to learn how the different disciplines fit together to create a complete advertising campaign.
In addition to the week’s study programme, the EACA Summer School worked in partnership with Nikon who provided a client brief which was presented to all the students on the first day. During the week the students worked hard between lessons in teams to develop a communication approach to connectivity for Nikon’s new camera – the Nikon D3200. The clients were very impressed by the students’ innovative ideas.