Learn more about the first edition of the EFCCE Conferences !
The first ever EU conference dedicated to the Future of Commercial Communications Education, organised by The European Association of Communications Agencies (EACA) and hosted by the Haute Ecole EPHEC on 27 and 28 April 2007 in Brussels, saw 65 delegates from over 12 EU countries, representing schools, universities and the advertising business, explore how to teach and train future marketers in the current fast changing media environment.
The conference underlined that conference attendees shared the same concerns and were aware of the urgent need for industry and academia to work more closely together and create a common language. Many speakers and research papers illustrated the new environment in which the advertising business is now evolving. It is difficult enough for agencies to remain ahead of these curves so it is doubly difficult for educational establishments unless both fields work together and share more of their respective learning.
The conference proved the need for the industry to engage far more with academic institutions if they are to receive the talent they need.