THE FUTURE OF COMMERCIAL COMMUNICATIONS EDUCATION IN EUROPE
15 & 16 MAY 2009, VIENNA

CONFERENCE PROGRAMME

FRIDAY, MAY 15
 
14:00Opening of the conference by Barbara Posch, Director, Werbe Akademie Wien & EFCCE President
 
14:15Agencies & the recession: how to turn chaos into opportunity?
Keynote speech by Rudi Kobza, Draftfcb Kobza & Lowe GGK, Austria
 
14:30BUSINESS-ACADEMIA PARTNERSHIP

Learning to deal with a chaotic media landscape and global consumers
What commercial communications students need to know on maintaining a brandâ?Ts relevance in a fragmented media world and across varied cultures and countries.
What competences will people need in the future, after the crisis.

Round-table discussion moderated by Dr. Peter Drössler, President of Austrian Association of Agencies
  • Phil Edmonds, Account Director for Renault, Publicis
  • Prof. Dipl.-Des.Rüdiger Pichler, Professor for Communication Arts, Fachhochschule Wiesbaden
  • Guillaume Van der Stighelen, co-founder of Duval Guillaume
  • Marcus Wilding, Managing Director, Publicitas/Publimedia
  • Harald Zulauf, CEO, Media Consulta
 
16:00Coffee break
 
16:30AD VENTURE STUDENT COMPETITION

The three finalist teams will present their campaign on â?~encouraging consumers to consider environmental performance as a key factor in car selection & purchaseâ?T.
 
17:30TRENDS: Abstract presentations on reaching consumers in a digital and chaotic environment

  • Are trends a way to make sense of chaos? Julien Féré, Strategic Planner at Euro RSCG C&O & Lecturer at the Sorbonne's Communications School (Celsa), France
  • Community marketing - the future for marketing agencies? John Delacruz, Senior Lecturer, Stafforshire University, UK
  • Managing brand communication in the push and pull marketplace. Don E. Schultz & Martin Block, Professors of Integrated Marketing Communications, Northwestern University, US
  • How to co-operate with external agencies on an integrated corporate image in times of chaos? Mag. Sieglinde Martin, Head of Institute, Institute for Communication Management - FHWien, Austria
 
18:45Announcement of AD VENTURE winning team
 
20:00Dinner at Restaurant Vestibül
 

SATURDAY, MAY 16
 
09:30TRENDS: Abstract presentations on identifying & clustering consumer groups

  • The Meta-Cultural Consumers: a pragmatic approach towards the effectiveness of trans-national advertising campaigns. Giovanni Lunghi, Lecturer, University of Udine, Italy
  • Facing the challenges in ethnic marketing. Joyce Koeman, University of Leuven, Belgium
  • On Ambiguity in Advertising: conceptualising for multi-cultural appropriation. Clifford Van Wyk, Bournemouth University, UK
 
11:00Coffee break
 
11:30EXCHANGE OF BEST PRACTICE

2 EFCCE working groups will present their views on:

How to teach creativity?
  • John Delacruz, Senior Lecturer, Staffordshire University, UK
  • Yvonne Koert, co-creator ABC, Avans Hogescholen, Netherlands
  • Georgia Miliopoulou, Teaching Associate & Researcher, Panteion University, Greece

How to promote the value of cultural diversity in commercial communications education and in agencies?
  • Frances Illingworth, Global Recruitment Director, WPP Group, UK
  • Evert Ympa, Head postgraduate studies Corporate Design, Zurich University of the Arts, Switzerland
  • Anneke van der Voort-Kruk, Lecturer Marketing, NHTV Breda University of Applied, Netherlands Sciences
 
13:00Lunch
 
14:00CROSS-CULTURAL DIALOGUES

Recession means mixed fortunes in the world advertising market: close-up on the growing Central & Eastern Europe markets

Round-table discussion moderated by Dominic Lyle, Director General, European Association of Communications Agencies
  • Misa Lukic, President of the Management Board, Leo Burnett, Serbia
  • Krzysztof Albrychiewicz, Strategic Director, G7, Poland
 
15:00Closing speech by Barbara Posch, Director, Werbe Akademie Wien & EFCCE President
 
15:30End of conference
 

To print the Conference programme click here