THE FUTURE OF COMMERCIAL COMMUNICATIONS EDUCATION IN EUROPE
16 & 17 MAY 2008, PARIS

CONFERENCE PROGRAMME

FRIDAY, MAY 16
 
14:00Opening of the conference by Mr Gary Leih, EACA President, Chairman & CEO Ogilvy Group UK

Opening speech by Mr Xavier Oliver, EFCCE President
 
14:30Keynote speech by Laurent Habib, CEO, Euro RSCG C&O & Professor at Paris I Panthéon-Sorbonne University
 
15:00BUSINESS-ACADEMIA PARTNERSHIP

Round-table on how to equip commercial communication students for the world of work: towards greater specialisation or a more generalist approach?
  • Gary Leih, Chairman & CEO, Ogilvy Group UK
  • Pieter Goiris, CEO, Boondoggle
  • Roger Sjögren, Head of Education, Hyper Island
  • Martin Florek, EFCCE intern, Carat
 
16:00Coffee break
 
16:30AD VENTURE STUDENT COMPETITION

Presentation of the members of the jury

The three finalist teams will present their campaign on "Common Goals, Common Feelings: communicating the EU to citizens"
 
17:30TRENDS: Abstract presentations on Digital Platforms

  • Opportunity Or Engagement? Vic Davies, Senior Lecturer, Bucks New University - School of Business and Management, UK
  • Gaming for glory. Positioning of brands in digital networks. Robert Kana, Lecturer, Institute for Communication Management - FHWien, Austria
  • Keeping digital advertising within the law. Maryke Lefebvre, Director, Lefebvre Hanneman Consultancy, Belgium
 
18:30Announcement of AD VENTURE winning team
 
20:00Dinner at Restaurant BON
 

SATURDAY, MAY 17
 
09:30TRENDS: Abstract presentations on Corporate Social Reposability

  • The influence of perceived corporate social responsibility on brand loyalty and trust. Vesna Zabkar, Head of Institute for Marketing - University of Ljubljana, Slovenia
  • How education can help achieve gender equality in the creative department. Alejandra Hernández Ruiz, Assistant Professor, Department of Communication and Social Psychology - University of Alicante, Spain
  • Towards an ethical economy? The share of CSR in Germany's advertising mix. Bastian Mögele, PR Consultant, DAPR, Germany & Jörg Tropp, Professor of marketing and marketing communications, Pforzheim University, Germany
 
10:30TEACHING METHODS & CURRICULA

Are advertising ethics given enough emphasis?
Oliver Gray, Director General, European Advertising Standards Alliance

Can you teach creativity?
Prof. Dipl.-Des. Jean-Claude Hamilius, Hochschule Mannheim, Fakultät für Gestaltung
 
11:30Coffee break
 
12:00CROSS-CULTURAL DIALOGUES

Is there a US way of teaching?
Niklas Frings Rupp, Managing Director, Miami Ad School Europe

 
13:00Lunch
 
14:00EXCHANGE OF BEST PRACTICE

  • Francisco J. Pérez-Latre, Universidad de Navarra: teaching media in the age of fragmentation

  • Sandra Femenía Almerich, CEU Cardenal Herrera & Helga Van Den Bulck, Plantijnhogeschool Antwerpen: presentation of the CECCAC project - Creating a European Cross Cultural Advertising Campaign

  • Dr. David Roca, Universitat Autònoma de Barcelona: adapting to the Bologna process

 
15:30Closing speech by Mr Bruno Valluet, Director, Ecole Supérieure de Publicité

EFCCE President's summary by Mr Xavier Oliver
 
16:00End of conference
 

To print the Conference programme click here