The European Association of Communications Agencies, together with the founding academic partners, has set up the European Institute for Commercial Communications Education (edcom). The institute strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners.
promote excellence in commercial communications education and research;
raise awareness of the European Commercial Communications Education offer from academic partners, members of the network;
enhance communication and co-operation between the European commercial communication sector and academic partners;
facilitate cross-border education, employment and exchange of commercial communications students;
facilitate cross-border exchange of qualified and specialised teaching staff;
promote the value of cultural diversity in commercial communication education; and
promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.